Who we arePrivacy Policy of Famous Arms

Effective Date: [01 – 01 – 2012]
Last Updated: [19 – 10 – 2016]

At Famous Arms, your privacy isn’t just a policy — it’s a promise. Since opening our doors on July 6, 2008, we’ve proudly served responsible gun owners, outdoor enthusiasts, sport shooters, and patriots who value both their rights and their privacy. Over the years, we’ve built our reputation on integrity, responsibility, and a commitment to doing things the right way — and that includes how we protect your personal information.

This Privacy Policy is designed to clearly explain how we collect, use, store, and safeguard your data, both online and in-store. Whether you’re buying a new firearm, browsing our website, signing up for an event, or simply asking a question, we want you to feel confident knowing your privacy is protected.

We invite you to read this carefully and reach out with any questions. At Famous Arms, your trust is our most valuable asset — and we work hard to earn it every day.

1. Who We Are

Famous Arms is a proud American business, family-owned and operated since 2008. We are a licensed Federal Firearms Licensee (FFL) dedicated to serving the community with quality firearms, ammunition, gear, and education. With over 15 years of experience, our team understands the deep responsibility that comes with firearm ownership — and with the handling of customer data.

Our privacy practices are grounded in federal, state, and industry regulations — but more importantly, they’re guided by respect.

2. What This Policy Covers

This Privacy Policy outlines:

  • What types of personal information we collect
  • How we collect and use that information
  • Who we share it with (and who we don’t)
  • How we store and protect your data
  • Your privacy rights and choices
  • How to get in touch with us about your data

This policy applies to all customers, visitors, and users of our website and physical store.

3. Information We Collect

We only collect the information we need to serve you better, ensure compliance with the law, and improve your overall experience.

A. Information You Provide

When you interact with Famous Arms, we may collect:

  • Full name
  • Contact details (phone, email, address)
  • Date of birth
  • Government-issued identification
  • Firearm license/permit numbers
  • Purchase history
  • Background check forms
  • Payment details (via secure processors)
  • Communication preferences
  • Feedback, reviews, and inquiries

B. Information Collected Automatically

When you visit our website, we may collect certain technical data:

  • IP address
  • Browser and device type
  • Date and time of visit
  • Pages viewed and actions taken
  • Referral URLs
  • Geolocation (approximate)

This data helps us understand how customers use our site so we can improve functionality and security.

4. Why We Collect Your Information

We collect and process your data for the following purposes:

  • To fulfill purchases and deliver the products you order
  • To comply with firearm and ammunition laws
  • To verify age and legal eligibility
  • To conduct federally required background checks
  • To process payments safely and securely
  • To communicate with you about orders, warranties, promotions, or safety updates
  • To maintain our ATF-required records
  • To respond to questions or concerns
  • To detect fraud and prevent misuse
  • To improve our services and website

We never sell your information, and we never will. Your data belongs to you — we simply protect and process it in ways you approve.

5. How We Use and Share Your Information

A. Internal Use

Only staff members with a legitimate business reason have access to your data. Information is used for order processing, legal compliance, support, and improving your experience.

B. Legally Required Disclosures

As an FFL, we must maintain strict compliance with laws and agencies including:

  • The ATF (Bureau of Alcohol, Tobacco, Firearms and Explosives)
  • The FBI/NICS background check system
  • State and local law enforcement agencies

We share your data only to the extent required by law, such as during a background check, firearm trace request, or during a compliance inspection.

C. Third-Party Services

We use carefully vetted third parties to help us run our business. These include:

  • Secure payment processors
  • Background check services (for firearms transactions)
  • Shipping providers
  • Website analytics tools (e.g., Google Analytics)
  • Marketing services (with your consent)

Each provider is contractually obligated to keep your data secure and confidential. They may not use it for their own marketing or purposes.

6. How We Store and Protect Your Data

We believe data security is a core part of doing business ethically.

A. Digital Security

  • Encrypted website and transactions using SSL
  • Secure cloud and on-premise systems
  • PCI-compliant payment platforms
  • Regular audits and access control

B. Physical Security

  • Controlled access to sensitive areas and paper records
  • Locked safes and secured filing systems
  • ATF-compliant recordkeeping
  • Video surveillance in-store

Your data is retained only as long as legally required or necessary to serve you.

7. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to provide a smooth website experience.

Cookies help us:

  • Keep you logged in
  • Save your cart
  • Analyze usage
  • Serve relevant content

You may disable cookies via your browser settings, but doing so might limit your experience on our site.

8. Your Privacy Rights

You have rights regarding your personal data, and we honor them.

Your Rights Include:

  • Accessing your data
  • Correcting incorrect or outdated info
  • Deleting certain data (as allowed by law)
  • Opting out of marketing communications
  • Requesting details of how your data is used

To make any such request, please contact us directly at privacy@famousarms.com.

9. Email & Text Communications

We may occasionally send emails or texts for:

  • Purchase confirmations
  • Product safety notices
  • Updates on orders or background checks
  • Promotions or news (if you’ve opted in)

You can opt out at any time by clicking “unsubscribe” or replying “STOP” to texts. We respect your inbox.

10. Children’s Privacy

We do not knowingly collect data from anyone under the age of 18. All customers must be of legal age to purchase firearms or ammunition under applicable laws.

11. State-Specific Disclosures

We honor all state-level privacy rights, including:

California (CCPA/CPRA):

California residents may request:

  • Categories of data collected
  • Specific pieces of information
  • The right to opt out of data sale (note: we do not sell data)
  • Deletion or correction of data

We will verify all such requests and respond in accordance with the law.

Virginia, Colorado, Connecticut, Utah:

We comply with all applicable consumer data privacy laws in your state.

12. How Long We Keep Your Data

We keep your data for as long as:

  • It is legally required (e.g., ATF records for 20 years)
  • It helps us resolve disputes or enforce our policies
  • You maintain an account or relationship with us

Once the purpose has been fulfilled, your data is securely deleted or anonymized.

13. Third-Party Websites

Famous Arms may link to manufacturers, certification groups, or affiliate resources. These sites have their own privacy policies, and we are not responsible for their content or practices.

Please review their policies before sharing personal information.

14. Changes to This Policy

We may update this Privacy Policy as laws change or as we improve our practices. When we do:

  • We’ll update the “Effective Date” above
  • We’ll notify you of material changes via email or website notice
  • Your continued use of our services means you accept the new terms

15. How to Contact Us

Have questions? Want to exercise your rights? Need clarification?

We’re here to help:

Famous Arms
[Insert Physical Address]
Email: sales@famousarms.com
Phone: +1 707-741-4748
Website: www.famousarms.com

16. Our Commitment to You

At Famous Arms, we don’t just sell firearms — we support responsible ownership, safety, and privacy. We believe every customer deserves respect and transparency. That means:

  • We will always protect your data with care.
  • We will never sell your information.
  • We will always be clear about how your data is used.

Your rights matter. Your voice matters. And your privacy is part of what makes our community strong.

Thank you for trusting Famous Arms — not just with your firearms needs, but with your privacy. For over 15 years, we’ve stood for safety, security, and service. We’re proud to serve you and stand beside you in preserving what matters most.